The Philippines’ Fastest-Growing Homegrown Coffee Chain, PICKUP COFFEE, Opens its Biggest and First PRIME Branch in Metro Manila

Building on the momentum of its ‘FEEL THE PICKUP’ campaign, which celebrates UPlifting everyday moments, be it big or small, PICKUP COFFEE introduces an elevated coffee experience in the metro with the opening of its second flagship at Ayala Malls Vertis North — PICKUP PRIME. 

“This is such a special milestone for PICKUP COFFEE — our BIGGEST and very FIRST PICKUP PRIME store here in Metro Manila,” says Bien Lee, PICKUP COFFEE Co-founder and Chief Brand Officer. “I can’t wait to see all the moments of UPlift this store will bring to the PICKUP community.”

Multimedia superstar and proud PICKUP COFFEE brand ambassador, Anne Curtis, graced the launch and shared, “What I’ve always loved about PICKUP is their purpose to UPlift everyone, everywhere, and it makes me proud to see that purpose come to life in milestones like this.”

From launching Feel the PICKUP to introducing PICKUP PRIME in Metro Cebu and now Metro Manila, it continues to grow while staying true to its roots: high-quality and surprisingly affordable coffee, feel-good energy, and real connection.

“At PICKUP COFFEE, we are so proud to have grown at such an unprecedented rate — over 400 company-owned branches nationwide IN JUST THREE YEARS — MAKING US THE FASTEST-GROWING FILIPINO COFFEE CHAIN,” said Rami Chahwan, Country President and CEO, PICKUP COFFEE.

Francis Flores, PICKUP COFFEE Global Managing Director, shared, “Together with all of you, we’ve served more than 40 million cups of coffee. That’s 40 million uplifting moments — and we are only just getting started."

A space to meet, connect, and enjoy an elevated PICKUP experience

Located in the vibrant lifestyle hub, PICKUP PRIME Vertis North blends modern design, local artistry, and PICKUP COFFEE’s signature youthful energy to create a space that is both premium and welcoming. Like its counterpart at SM Seaside City Cebu, the store’s design is a collaboration with DEFT, a Hong Kong-based interdisciplinary studio known for creating thoughtful and innovative spaces and experiences through architecture and interior design. Enhancing the ambiance are playful, custom-designed art pieces by Filipino artists Dondi Fernandez and Jesse Camacho. Each piece reflects the artists’ distinct styles and brings the PICKUP COFFEE spirit to life, inspiring moments where customers can truly Feel the PICKUP. Leveling up the experience, PICKUP PRIME Vertis North is the first to feature an interactive mirror photobooth, allowing customers to snap photos, play with filters and stickers, and instantly access their digital shots — perfect for capturing PICKUP moments.

PICKUP PRIME puts technology at the forefront, redefining the seamless PICKUP experience by enabling customers to order through convenient self-service kiosks in-store or via the PICKUP COFFEE App, where they can also earn points and unlock perks through the PICKUP Club.

The taste of UPlift: PRIME Exclusive Creations

One of the innovations introduced by PICKUP PRIME is its lineup of exclusive beverages and delectable bites. These PRIME exclusives at Vertis North will be refreshed every few months as part of the new PICKUP experience, ensuring there’s always something exciting on the menu.

For its initial rollout, PRIME Exclusive Creations put a unique twist on coffee favorites, featuring flavors like orange in the Americano Orange Sunrise. Sea salt also takes the spotlight in indulgent variations such as Sea Salt Biscoff Latte, Tiramisu Latte, Apple Pie Crumble Milk, and Golden Buttercream Latte. Here’s an additional treat: PICKUP COFFEE’s signature Kape Kastila is now swirled with creamy espresso soft serve. Customers can also enjoy Kape Kastila and Americano Affogato Swirls, along with other Sundae Swirl flavors like Caramel Biscoff, Matcha Oreo, and more.

To complement these specialty beverages, PICKUP COFFEE partnered with self-taught baker Ricardo Guninto’s 5G Coffee House which is known for its high quality hand-crafted pastries. PICKUP PRIME in Vertis North offers delectable bites such as Classic Croissant, Pain Au Chocolat, Dulce Ensaymada Croissant Roll, and Ham and Cheese Croissant as well as Classic Choco and Oatmeal Cookies.

Feel the PICKUP at PRIME Vertis North

Customers can now Feel the PICKUP at PICKUP PRIME Ayala Malls Vertis North and enjoy 25% off all orders made through the PICKUP App (with a minimum spend of PHP 300) from August 30 to September 12.